Growing up around fashion and luxury brands I have always wondered why they were so desirable and expensive; I took this opportunity to explore deeper into the making of a garment and decided to use a shirt as my main symbol. I eventually came to the conclusion that the shirts I was going to make where to represent the ideal version of ourselves, using the ideology theory as my main theme. Its title became "HIDALGO" as I wanted my final work to be personal and to show off my egoistic side as a shirt has always been a symbol of hierarchy, even in today’s society it’s a way for the wearer to be egoistic by the way a shirt is worn as having it tucked or un-tucked can have different meanings.
I print, cut and sew my own clothing line with the idea of being the most egoistic versions of ourselves, taking myself and two other models, I visualized our “perfect world”. I took elements from packaging such as the price tags and used this as a place to express and explain the meaning of each shirt by writing poems instead of product descriptions.
edissonhidalgo@hotmail.com
